10 ways to get more traffic to your small business website

Nearly every small business owner I speak to would love more visitors to their website. So, here’s ten ways you can grow your traffic.

1. Cross promote your website address

Let’s start with the easiest one. Don’t forget to tell people to visit your website – add your website address to your email signature and all your social media profiles. It’s amazing how many business owners don’t have their website address on their personal Facebook page. Even if only friends and family check it out, you never know when they might meet someone who wants what you sell.

2. Share your website offline 

You can also encourage people to check out your website by sharing your website address offline. Is it on your property signage, vehicles, business cards or flyers for example? Depending on what you do, there’s probably more places you can add it – perhaps on carrier bags, napkins or cups? It sounds obvious but it’s easy to overlook.

3. Search engines

Most websites still get the majority of their traffic from Google, so it’s worth spending time on getting more traffic from search engines.

Search engine optimisation (SEO) is a big topic, but you can start simply by Googling your business. I’ve also written a five-minute guide to SEO that can help get your head around the basics.

4. Answer questions

One of the quickest ways to start getting traffic from search engines is by creating useful content. When people search Google, they are often looking for answers to questions. So if you can answer those questions with your content then you’re half way there.

Try keeping a record of the most common questions people ask you related to your business, and create content that answers those questions.

For example:
• A marquee provider might write a blog about how to find a marquee site, or the best marquee fields in their area.
• A holiday company might write about what to pack for their most popular destinations, or the best food to sample when you’re there.
• Or an accountant might share the key dates all business owners need to know.

By providing people with the information they’re looking for, you can increase your traffic while also showing people you’re helpful and knowledgeable (a great way to boost trust). Here’s three more ways to generate ideas for super useful content.

5. Share your content

Once you’ve created content, don’t forget to share it across your social media channels and in your email newsletters, if you have them.

6. Share it more than once

Always share your content more than once. This is especially important for Twitter, where things move fast and most of your followers probably won’t have seen your post the first time around.

7. But don’t always share your own content

It sounds counter intuitive, but mixing up links with engaging content from other people  – like videos and images – can lead to more clicks. This can be especially true on Facebook, where future posts are seen by people who engaged with your previous posts, so the more engaging content you share, whether it’s yours or someone elses, the better.

8. Get more links in

Getting a link to your website can be doubly beneficial. Not only do you get traffic from people clicking on the link, it may also help you get more traffic from search engines due to the way algorithms work.

People will naturally link to you if you create useful content, but you can also build links in many other ways, try some of these:

• Ask businesses you work in partnership with or friends who run complementary businesses if they’ll link to you.
• Are you listed on any directories for your industry? See if you are entitled to a link for a membership organisation you’re already part of.
• Do a search for your business and see if there are any websites or blogs that have already mentioned you but not included a link – they might add a link if you ask nicely.

9. Paid traffic

If you’re still looking for more traffic, you can also experiment with paid traffic from the likes of Adwords and Facebook Advertising. This can prove expensive, so make sure you spend time understanding the platforms and targeting options before you get started.

10. Keep track of where your traffic is coming from

Finally, don’t forget to keep track of where your traffic is coming from (via Google Analytics or your website provider). This way you can see what works and what to invest in to grow your traffic even further.

By Charlotte Howells